Using Instagram for civil engagement.

To instil responsibility, action and engagement around voting, especially amongst the youth of India.

An IP campaign called #YourVoiceYourVote.

Building engagement & action around Voting.

Curating cultural conversations powered by Influencers. Where youth creators debunk voting myths and misconceptions by spreading awareness around the importance of voting.

Your Voice Your Vote became an identity to bring together creators from across India to bust voting myths leading to a final CTA to vote in the upcoming regional elections. 

Using impactful visuals, different creators from the states of Mizoram, Chhattisgarh, Madhya Pradesh, Rajasthan and Telangana bust myths in their regional language/genre/style and urge people to go vote.