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STAR SPORTS DUGOUT | BRAND IP

Project Description
Brief

Augment the sports viewing experience for sports fans, beyond television. Create excitement around the properties on Star Sports. Engage with audiences and push Star HD content.

Concept

We created a consumer contact property – Star Sports Dugout, the ultimate sports fan destination. The proposition was both simple and powerful. We decided to tie-up with select sports bars over weekends, where sports viewing audiences got together for watching their favorite sports. 43 pubs across Delhi. Mumbai, Pune, Kolkata ,Chandigarh and Bangalore witnessed the Dugout action!

Print and Digital Media created pre-buzz, campaign signage popped up at the venues, apart from exclusive packaging that played on screens at the bars. Fun engagements, quirky photo-ops , quizzes, friends and the bar created an event with the right Dugout vibes! A trained team of sporty ‘Dugout Ambassadors’ conducted the engagement.

Results

35,000+ Activity Exposure
7,800+ Contest Participation
3,500+ Giveaways

Feature Set
  • Trained Product Advisors

  • Social Media Amplification

  • Communication Design

 
 
Event Video