Project Description

Sony’s Annual Conference for its dealers and employees is a powerful statement about the brand’s undisputed leadership in the consumer electronics industry and its DNA of inventiveness, technological leadership and emotional delight. It is also a showcase of the best and latest of Sony’s product portfolio, a positioning and projection to generate confidence and buy-in with the brand stakeholders.

Objective 2016
• To share 2016 Business Vision and Goals of 2016
• To showcase and enable an experience of the 2016 Sony Product Line Up
• Inspire and Motivate Dealers / Employees


Deriving Event Identity – ‘POWER THE WOW’

At the CES 2015 SONY Press Conference, Las Vegas , Kazuo Hirai - President and CEO , Sony Corporation spoke about how “reactions we expect from our customers on experiencing Sony products is WOW”.

Product Stories that make SONY, WOW! World’s Fastest Auto Focus Camera
World’s Slimmest LED TV
Fastest Auto Focus in a Smart Phone
World’s First 4K Display in a Smart Phone

We took our cue from the CEO’s message and the product stories to create an event identity that resonated the communications in a visually stunning way.

The Event Identity was derived as ‘POWER THE WOW’, sending out a dual message –
a. SONY delivers WOW
b. Acknowledging the power of dealers and employees to help SONY deliver the WOW

The Event Logo was a powerful visual statement where ‘O’ in WOW was interpreted as a SONY Camera Lens, PlayStation Remote Control, TV Screen

‘POWER THE WOW’ was then manifested in the Event Design and Experiences with
Exciting Content
Conference Applications
Magical Immersive Moments
Memorable Entertainment


• 04 days of conference;
• 2500 dealer partners from across the nation;
• 06 ingenious SONY product experience labs;
• 1500 SONY employees experienced power the WOW;
• 03 days of Hi voltage Bollywood Entertainment to WOW partners

Divya Rao
Sr. Manager- Marketing Communications, SONY INDIA

Thank you very much. This time the dealer conference was very well organized. The product sessions, main sessions everything was done as per our requirements, there was lot of value adds that happened, dealer’s feedback was pretty positive, they feel motivated, went through the products and experienced that we had. Our Partner agency has done a pretty good treatment and over all esthetics, the overall experience was pretty good. I really thank them for all their great efforts

Awesome icons

WOW Awards Asia 2015

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EEMAX Global 2016

Feature Set
  • Event Design & Production

  • Communication Design

  • AV Production

Event Video