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MARUTI SUZUKI S-CROSS | MEDIA & AUTOJOURNO LAUNCH EVENT 

Project Description
Brief

Design and Create the Media and Auto-Journo Launch of the Maruti Suzuki SCROSS

Concept

Maruti Suzuki’s premium cross-over SCROSS, was a much awaited launch amidst auto-circles. We ensured the brand experience lived up to the hype.

Auto Journalists were treated to the SCROSS experience via a grand launch at Mumbai, followed by an SCROSS self-drive to Sula Vineyards, Nasik. At the Vineyards, they lived the SCROSS life through curated experiences. The Media Launch was a spectacular event in Delhi & Mumbai, with a set design inspired by the SCROSS tread. Large format screens, sharply suited hosts facilitating Twitter Check-Ins through IPads, stunning films, a powerful reveal with a 16-piece live music ensemble, presentations via latest technologies et al ensured the event was spoken about long after the curtains came down.

Results


Social results
Unique 60+ Twitter Check-Ins
20k+ impressions

Feature Set
  • Design & Launch

  • Social Check-Ins

  • Communication Design

  • Films

  • Special Technologies

  • Social Media Integration

 
 
Event Video