Design and Create the Media and Auto-Journo Launch of the Maruti Suzuki SCROSSConcept
Maruti Suzuki’s premium cross-over SCROSS, was a much awaited launch amidst auto-circles. We ensured the brand experience lived up to the hype.
Auto Journalists were treated to the SCROSS experience via a grand launch at Mumbai, followed by an SCROSS self-drive to Sula Vineyards, Nasik. At the Vineyards, they lived the SCROSS life through curated experiences. The Media Launch was a spectacular event in Delhi & Mumbai, with a set design inspired by the SCROSS tread. Large format screens, sharply suited hosts facilitating Twitter Check-Ins through IPads, stunning films, a powerful reveal with a 16-piece live music ensemble, presentations via latest technologies et al ensured the event was spoken about long after the curtains came down.Results
Unique 60+ Twitter Check-Ins