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LOGITECH | FESTIVAL ACTIVATION

Project Description
Brief

Leverage the festive sentiment and create a socially amplifiable on-ground activation showcasing Logitech products

Concept

We designed an on-ground campaign executed across 6 selected malls and IT Hubs across Kolkata, Mumbai & Bangalore. The concept integrated a clutter-breaking product showcase, product experience accessed through a custom designed APP that captured social data and shared the participant’s experience on Facebook, YouTube and Twitter.

A Twitter wall captured the participant excitement.

The festive sentiment was enhanced with selfie opportunities with festival deities of ‘Mahisasur’ and ‘Daki’, that were further shared online.MC led interactions and engagements created a fun, festive ambience encouraging participation. Participants won coupons that could be redeemed at partner stores in the vicinity, thus driving in-store footfalls.

Results

Social/ Online Insights
  • Twitter Impressions: 7, 34,960 Lac
  • Facebook Impressions: 2, 00,300 Lac
  • Total Page Likes: 233

Offline Insights
  • Visibility: 1, 30,050 Lac
  • Product Demos: 6,845 K
  • Footfall: 17,585 K
  • Hot leads: 74
  • Engagement: 1,399

Feature Set
  • Design & Fabrication

  • Social Amplification

  • APP Design

 
 
Event Video