Leverage the festive sentiment and create a socially amplifiable on-ground activation showcasing Logitech productsConcept
We designed an on-ground campaign executed across 6 selected malls and IT Hubs across Kolkata, Mumbai & Bangalore. The concept integrated a clutter-breaking product showcase, product experience accessed through a custom designed APP that captured social data and shared the participant’s experience on Facebook, YouTube and Twitter.
A Twitter wall captured the participant excitement.
The festive sentiment was enhanced with selfie opportunities with festival deities of ‘Mahisasur’ and ‘Daki’, that were further shared online.MC led interactions and engagements created a fun, festive ambience encouraging participation. Participants won coupons that could be redeemed at partner stores in the vicinity, thus driving in-store footfalls.Results
Design & Fabrication