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HP | FESTIVE BLITZKREIG

Project Description
Brief

HP to be the most visible IT brand during festive season 2014-2015; Drive sales

Concept

We strategically stormed key markets and stores across IT Hubs, Malls, Telecom Markets, high Streets across Tier 1,2,3 and 4 cities across the country – both visually and with experiential campaigns, special offers et al. To blanket the market eco-system we planned and delivered a mix of brand activation campaigns, launch events, guerilla campaigns and channel engagement programs.

The offensive was titled – HP BLUE STORM. It covered multiple store formats including exclusive HP Worlds, LFRs and Multi Brand outlets.

Results

Cities: 50
Brand Visibility: 1,018,330
Demonstrations: 32,465
Engagements: 7,717
Footfall: 48,130
Notebooks Sold: 5,944
Printers Sold: 2,345
Voice Tabs Sold: 271

Training Program

Partner Reach out: 849
LFRs: 12
Bundles Booked: 90+
Stores: 524
Store Promoter Trained: 626

Feature Set
  • Native iOS application

  • Website design

  • Content publication

  • Social platform

 
 
Event Video