Leverage the festive sentiment around the major Indian festivals starting August 2015 to connect with consumers, drive store footfall and product offtake. Campaign spanned Teej,Onam,Navratris, pan-IndiaConcept
We integrated offline-online platforms to drive engagement with the TG across media. Taking inspiration from the activities and deities that symbolize the festival, thematic set-up & mobile pop up carts were setup in 25 cities across India. The campaign touched multiple verticals like malls , high streets , IT hubs , markets and residential societies.
Mall & Market Visitors could take socially shareable photo-ops with the uniquely designed festive frame while the festive tableau created buzz in the market about the campaign. An online and offline ‘Pookalam’ (Flower Rangoli) competition & Kathakali mask drawing competition saw extremely enthusiastic participation and social amplification during the Onam leg of the campaign in South India. Visitors experienced the products on display, participated in MC engagements, an interactive product quiz and took home exciting festive gifts along with festive offers on their purchases.
In a grand repeat of previous year’s success, HP emerged as the most resonant brand this festive season.Results