Drive Awareness for Consumer Preference (ACP) to have Printer at Home.Concept
To have Wireless Printer story brought out through modern art based disruptive installation at high visibility, high footfall location outside metro station and high street market.
Disruptive Installations @ high footfall market places is a new age marketing format and followed by various brands globally. It helps them getting social virality and reflecting brand pedigree.
Taking cue from this, we visualized an installation of a printer, twice the size of actual printer, suspended in midair with colorful printout coming out. The inspiration was taken from the Global Trend of Disruptive which led to a never before in India, state of the art Printer disruptive installation.Results
100+ Hot Leads
250+ Engaging Demos
An impactful journey with remarkable visibility of approx. 38000+ people More than 5500+ people connected A footfall of 300+ generated at the associated retail point