Create a memorable First Birthday celebration experience of Datsun in India.Concept
The first birthday is always a very special one and we ensured that Datsun customers became a part of this landmark event, conceptualized as a community celebration.
1000 customers participated in Datsun ‘Drive On’ Cavalcades across 6 Indian cities (Delhi, Bangalore, Ahmedabad, Chennai, Kochi & Kolkata). Weaving their way through city landmarks, the drives culminated in special celebratory events in every city with the highlight being Bollywood actor Ayushmann Khurana & Mr.Sicard- President, Nissan Motors India, performing a special Birthday Anthem written & composed by the versatile actor.
Apart from Datsun customers, the events also included performances for and by a group of underprivileged children, whose infectious enthusiasm floored the audience.Results
Post Event Feedbacks from customers validated that the event was very well received and Datsun India’s First Birthday kick-started a new tradition of community celebrations.