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MARUTI SUZUKI BALENO | AUTOJOURNO LAUNCH

Project Description
Brief

Create the Auto Journalist & Media Launch of Maruti Suzuki’s Baleno, across Delhi, Mumbai and Jaipur

Concept

The global launch of Maruti Suzuki Baleno was a spectacle befitting the iconic launch. Lifestyle Media, Business Journalists, Bloggers & Auto Journalists witnessed the events at Delhi, Mumbai and Jaipur and ensured a social & traditional media takeover -tweeting, blogging amd sharing their delight at the spectacular experience.

Cutting edge production, Superlative Technologies (Baleno App, IPad Check-Ins, Post drive feedbacks, Interactive Presentations, Responsive Audience Participation Tech etc), Stylishly premium, Socially shareable with classy Entertainment – the events were a finely tuned symphony set to global standards. While the Media Launch at Taj Palace, Delhi and ITC Maratha, Mumbai spoke volumes with their modern grandeur, the Auto Journalist Launch at Jaipur created an unforgettable Baleno experience.

Results

The event trended across media and automobile circles, with wide-spread positive coverage of the event and the brand.

Feature Set
  • Special Technologies

  • Social Amplification

  • App Development

  • Communication Design

 
 
Event Video