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MARUTI SUZUKI ALTO 800 | MEDIA & CHANNEL LAUNCH EVENT

Project Description
Brief

Excite media and channel about the New Alto 800, within the context of the Alto brand pedigree through simultaneous launch events at Delhi and Mumbai, followed by regional Channel and Media Launches across the country

Concept

Drawing inspiration from its ‘Let’s Go Khisko’ positioning, we interpreted the space design as youthful & dynamic, created engaging presentations, AV content, spectacular pre-reveal & reveal acts.

Highlights included a 70’ entrance walkway, flanked by an Alto Miltestone Wall embedded with projection screens amplifying thematic brand messages and done up with lifestyle vignettes, live props, mockups and models; A 15 min AR based Presentation; an Alto Spin Anthem sung by noted Bollywood singer SHAAN ; A dramatic 40’ Kabuki Screen Drop and a entertainment by international performers.

Results

‘Congratulations to Team Communique for an extremely well delivered launch event of the New Alto 800’ – Mr.Himanshu Dahiya, Asstt.GM - Marketing

Awards
Awesome icons

PMA | Dragons
of Asia, Australia 2013

Awesome icons

EEMAX Awards 2013

Feature Set
  • Social Media Amplification

  • Special Technologies

  • Communication Design

  • Celebrity Engagement

 
 
Event Video